IndustryMasters Pharma

Simulation Run Time
The simulation will run for 5 Years (5 years), at a screen-refresh rate of 10 minutes per simulated Year. The simulation round therefore lasts 50 minutes - plus some start up time, as you familiarise yourself with the screens.

Topics Covered
Marketing, Strategy, Competitive Advantages, Mergers and Acquisitions.

Your Starting Position
The initial share capital is 100M$ and your available investment budget is 242M$. Your company has already invested into 1 product lines: Vitamin Pills. You are competing against 4 virtual competitors: BaseMed Inc., BioMax Inc., H-Pharma Inc. and Q-Care Inc.

Pharma

Allergy Pills

Initial Investment: 55.00M$
Capacity: 100,000 / Month
Construction Time: 5 months

Sales Price: 35$
Revenue: 3.52M$ / Month
Gross Margin: 38.6%
Staff: 195

Antibiotics

Initial Investment: 90.00M$
Capacity: 200,000 / Month
Construction Time: 5 months

Sales Price: 30$
Revenue: 5.94M$ / Month
Gross Margin: 38.5%
Staff: 332

Cold Medicine

Initial Investment: 50.00M$
Capacity: 240,000 / Month
Construction Time: 3 months

Sales Price: 13.20$
Revenue: 3.17M$ / Month
Gross Margin: 40.0%
Staff: 167

Headache Pills

Initial Investment: 75.00M$
Capacity: 1,000,000 / Month
Construction Time: 4 months

Sales Price: 4.73$
Revenue: 4.73M$ / Month
Gross Margin: 39.1%
Staff: 258

Vaccines

Initial Investment: 180M$
Capacity: 600,000 / Month
Construction Time: 6 months

Sales Price: 21.45$
Revenue: 12.87M$ / Month
Gross Margin: 38.2%
Staff: 725

Vitamin Pills

Initial Investment: 20.00M$
Capacity: 80,000 / Month
Construction Time: 3 months

Sales Price: 15.95$
Revenue: 1.28M$ / Month
Gross Margin: 40.5%
Staff: 66

Marketing Mix

Market Research	POS Promotions	Web Marketing	Print Campaign	TV Campaign
G&A Expenses +20.00% Cust.Satisfaction +20.00% Demand +8.00% Budget 0.00M$	Staff Expenses +10.00% Material Cost +4.00% Cust.Satisfaction +10.00% Demand +12.00% Budget 0.00M$	G&A Expenses +20.00% Cust.Satisfaction +10.00% Demand +5.00% Budget 0.00M$	Demand +10.00% Budget 0.00M$	Demand +15.00% Budget 0.00M$

Additional Investments
Integrated IT System	Vertical Integration	Process Automation	Global Sourcing	Energy-Efficiency

Investment: 25.00M$	Investment: 35.00M$	Investment: 40.00M$	Investment: 35.00M$	Investment: 30.00M$
Staff Expenses -9.0% Receivable Days -40.0%	Demand +15.0% Staff Expenses +5.0%	Staff Expenses -8.0% Material Cost -4.0%	Material Cost -6.0% Payable Days +30.0%	Demand +2.0% Material Cost -5.0%